Senior Content Marketer

North York, ON, Canada
Full Time
Experienced
IMPORTANT: When applying, please include a link or attachment of your portfolio and/or writing samples.

About Alexa Translations

Alexa Translations provides A.I.-powered translations for the largest and most prestigious legal, financial, and government institutions. Our unique combination of advanced technology and professionally certified translators delivers tailored solutions with unparalleled quality. Thanks to over two decades of award-winning client success, you can rely on us as a true extension of your team.

Today, our small but mighty marketing team is tasked with supercharging the growth of Alexa Translations. So, if you are growth-obsessed, comfortable wearing multiple hats, and bring the pace and agility that a growing tech startup requires, then we want to hear from you!

About You

You’re not only a content creator, you’re a content growth strategist. You know that great content isn’t just about producing assets; it’s about moving the needle on awareness, engagement, and revenue. You understand the evolving search landscape, including AI Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), and you can implement these to win across search, answer engines, and AI-driven discovery.

You’ve built communities, expanded audiences, and driven measurable business impact. You thrive at the intersection of storytelling, analytics, and strategy.

What You’ll Do & How You’ll Make an Impact
  • Lead the content growth strategy from awareness through conversion, ensuring every asset ties back to measurable KPIs.
  • Integrate AIO, AEO, and GEO tactics to position Alexa Translations at the forefront of AI-driven search.
  • Drive audience and community growth through content, campaigns, and engagement programs that turn followers into advocates.
  • Produce and manage high-impact assets: blogs, white papers, webinars, case studies, e-books, infographics, videos, and more.
  • Collaborate with design, product, sales, and customer success to align messaging and amplify campaigns.
  • Ensure brand storytelling is consistent, strategic, and compelling across all channels.
  • Grow and activate thriving social communities by using proven engagement strategies, platform algorithms, and data-driven insights — not just posting content, but sparking conversations, building relationships, and turning followers into loyal advocates.
  • Measure, analyze, and optimize based on data and user insights.

What You’ll Need
  • Proven track record of growth through content marketing and community building.
  • 5+ years of B2B content marketing experience, ideally in SaaS, tech, or industries like legal/financial services.
  • Expertise in SEO plus emerging AIO/AEO/GEO strategies.
  • Exceptional writing, editing, and storytelling skills, paired with a data-driven mindset.
  • Experience developing and executing multi-channel growth campaigns.
  • Strong project management and ability to deliver under tight deadlines.
  • Portfolio showcasing your best growth-driven content work.

Technical Skills
  • CRM & Email Tools: HubSpot, MailChimp (alternatives: Zoho CRM, Freshsales)
  • Search & Optimization Tools (SEO/AIO/AEO/GEO): SEMrush, Ahrefs, Moz, SurferSEO (advanced
  • options: Alli AI, AI EngineBoost)
  • CMS Platforms: WordPress, HubSpot CMS Hub (optional: Shopify, Wix, Squarespace)
  • Analytics & Reporting Tools: Google Analytics, GA4, Data Studio
  • Project Management Tools: ClickUp, Asana, Trello
  • Social Media & Community Platforms: LinkedIn, X, YouTube, niche professional platforms
  • Advanced AI/LLM Writing Tools: Experience leveraging AI platforms (e.g., ChatGPT, Jasper, Claude) for research, ideation, optimization, and content scaling beyond basic text generation

Benefits & Perks You’ll Love:
  • Comprehensive Health Insurance: Including vision, dental, complementary therapies, and support for your overall well-being.
  • Your Birthday Off: We celebrate your special day!
  • 6 Personal/Sick Days: Take the time you need for your health or life’s unexpected moments.
  • Work-Ready Equipment: Get the tools you need to succeed, provided upon request.
  • Hybrid Work Model: Enjoy the best of both worlds with a mix of in-office collaboration and remote flexibility.
  • Learning & Growth Opportunities: Training and resources tailored to your role and department.
  • Supportive & Collaborative Team Culture: Work alongside team members who genuinely have your back.
  • Team Recognition & Action Awards: Celebrate wins and contributions in meaningful ways.
  • Employee Referral Program: Earn rewards for bringing amazing talent to our team.

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